Sosandar strikes a deal with M&S

Sosandar established online partnerships with Next and John Lewis in August

Sosandar (LON:SOS), the online women’s fashion brand, confirmed on Thursday that the company has entered an agreement to sell a curated collection of its products through Marks & Spencer as a third-party online retailer.

The agreement means a selected range of Sosandar’s clothes will be sold on M&S’ online platform from late March, followed by regular drops of new products over future months.

Sosandar’s initial range will include best-selling styles from Sosandar’s denim collection and its premium leather collection, in addition to dresses, knitwear, loungewear and accessories.

The agreement will allow the online fashion brand to draw awareness to its brand, while driving incremental sales and improving its EBITDA.

The agreement with M&S follows online partnerships that Sosandar has, having launched with both John Lewis and Next in August 2020.

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Ali Hall and Julie Lavington, Co-CEOs of Sosandar, commented on the company’s new partnership:

“We are delighted to secure a new partnership with another renowned British retailer, Marks & Spencer, to sell our womenswear collections. This is a strong endorsement of the appeal and quality of our clothing and our growing customer base. We have worked closely with M&S to curate a stunning launch collection and we are confident that our products will resonate well with the extensive M&S customer base. We are delighted to be working together and are excited to see a positive outcome for both our businesses.”

“Following on from the recent success of our partnerships with John Lewis and Next, we are thrilled that another highly respected UK retailer has invited us to stock our product on their website. This milestone agreement demonstrates the ever-growing strong appeal of our offering to our target market and the potential Sosandar has to expand through third party brands.”

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