Majedie Investments: A ‘liquid endowment’ approach to inflation-beating returns

Majedie Investments is a compelling proposition in today’s investment landscape, offering a distinctive approach through what its management calls a “liquid endowment” strategy.

This London-listed investment trust has origins stretching back over 100 years and was first listed on the stock exchange in 1985. The trust has undergone a transformation under the stewardship of Marylebone Partners, which became the new manager in March 2023 and has sought to mould the portfolio around ‘eclectic, bottom-up opportunities’.

The investment case for Majedie centres on a thesis that strategies that have proven successful in recent history may not be sufficient to deliver consistent, inflation-beating returns over the long term.

Adapting to the investment environment

According to Majedie’s management, the post-COVID world presents several structural challenges that differentiate it from the previous investment environment. Interest rates are now structurally higher than before, creating a more challenging environment for growth-oriented investments and requiring different return sources.

Market liquidity has become more unpredictable, making it essential to maintain flexibility in investment approaches while avoiding truly illiquid assets. There is less leverage available in the system, meaning investors cannot rely on the same financial engineering that previously drove returns.

The era of consistently rising markets over long periods may be coming to an end, necessitating more active and selective investment strategies. Perhaps most importantly, there is likely to be greater dispersion within markets in the future, resulting in larger performance differentials between winners and losers across asset classes, regions, and industries.

This increased dispersion presents both challenges and opportunities for Majedie as it positions the portfolio in co-investments, thematic funds, and special purpose vehicles.

The Liquid Endowment Philosophy

Majedie’s approach draws inspiration from elite university endowments in the United States, which have historically delivered strong long-term returns.

The “endowment” aspect of their philosophy encompasses several key principles that have served these institutions well over time. The approach emphasises fundamental analysis through deep, research-driven investment decisions based on underlying value rather than market sentiment or technical factors. This runs through the Majedie portfolio.

Management adopts a patient capital approach with a long-term perspective, specifically avoiding market timing strategies that can be detrimental to returns and are difficult to execute effectively.

The strategy actively seeks differentiated and sometimes alternative sources of returns that are not readily available through traditional investment approaches. Importantly, the trusts avoids holding any low-return assets purely for diversification purposes, ensuring that every investment must justify its place in the portfolio based on its return potential.

The “liquid” component distinguishes Majedie from traditional endowments by maintaining the ability to exit positions within reasonable timeframes.

Unlike university endowments that typically invest heavily in private equity, infrastructure, and real estate, Majedie focuses exclusively on liquid investments. Everything in the portfolio can be exited within a reasonable time horizon if necessary, and all investments are priced independently by third parties. This ensures that shareholders can be confident that the net asset value truly reflects the underlying value of the holdings.

Three-Pillar Investment Strategy

Majedie’s portfolio is constructed around three distinct strategies, each serving a specific purpose in the overall investment approach. These strategies work together to create what management describes as very powerful outcomes through the combination of different specialist return sources.

External Managers

The largest component, representing around 60% of the portfolio, focuses on External Managers. This strategy leverages Marylebone Partners’ extensive network built over more than 20 years, which includes some of the world’s best investors in specialist, niche areas of equity and credit markets.

These areas are structurally inefficient, making them particularly suitable for the skills of the specialist managers with whom Majedie has long-standing relationships. These channels are simply not available to most investors.

The network includes experts in areas such as mid-cap biotech, small-cap Japanese equities, activism-focused software investments, European deep value strategies, and various credit strategies, including distressed debt.

Each manager brings a clearly defined role, strategy, and asset class to the portfolio, and when these different specialist return sources are combined, they create a diversified approach that provides returns across various market conditions.

Direct Investments

The second strategy, Direct Investments, accounts for approximately 15% of the portfolio. This focused sub-portfolio contains 10 to 12 carefully selected listed equities chosen by Majedie’s internal team. The selection process emphasises a clear quality bias, focusing on high-quality companies with strong fundamentals. However, the specific stocks chosen are very idiosyncratic and somewhat off the beaten track, meaning investors will not find the obvious household names in the portfolio. This approach allows the team to identify opportunities that may be overlooked by larger, more constrained investment approaches. Names include Weir Group and Computacenter.

Special Investments

The third component, Special Investments, represents arguably the most distinctive element of Majedie’s approach. These are opportunities to invest alongside some of the world’s great investors in their highest conviction ideas. Management typically encounters five to eight such opportunities annually that meet their initial screening, but they turn down five for every one that they actually pursue.

Special investments must meet three strict criteria to be included in the portfolio. First, they must come from a trusted source, with management maintaining a one degree of separation rule where whoever brings an idea must have something to lose as well as something to gain by bringing it forward. Second, management maintains ambitious return targets, requiring that special investments must be capable of making at least 20% annualised returns. Third, the team must feel confident that they can monetise the opportunity within a three-year time horizon or less.

Majedie’s Differentiators

Majedie’s approach offers several key differentiators from traditional investment trusts that make it particularly compelling in the current environment.

Rather than following index-based approaches, Majedie combines different return sources in a way that allows them to diversify risk while keeping upside potential unconstrained. This portfolio construction approach means that the individual building blocks are very differentiated and idiosyncratic, yet each has a fundamental thesis behind it that lends itself well to a portfolio approach.

The portfolio contains investments not found in other funds, providing truly complementary exposure for investors’ broader portfolios. This differentiation means that Majedie should act as a really complementary return source rather than simply duplicating exposures that investors might already have through other holdings. The focus on structurally inefficient markets where skilled managers can add significant value sets the approach apart from more traditional, broadly diversified strategies.

The flexible mandate allows investment across equity and credit markets, geographies, and market capitalisations based on opportunity rather than rigid constraints. This flexibility is particularly valuable in an environment where opportunities may arise in unexpected places and where the ability to adapt quickly can be crucial for generating strong returns.

The Investment Case for Shareholders

Majedie presents several compelling reasons for investors to consider. The most important being the fund’s potential to deliver inflation-beating returns in a world that is becoming increasingly uncertain. Majedie prides itself on identifying bottom-up, compelling, and idiosyncratic investments that can deliver inflation-beating returns across a wide range of market conditions.

This capability becomes increasingly valuable in an environment where traditional approaches may struggle to generate the returns that investors need to preserve and grow their wealth in real terms.

In addition, Majedie offers true diversification through access to investments and strategies not available elsewhere. Not only does management believe it represents a compelling investment proposition, but it also provides complementary exposure that enhances overall portfolio performance while reducing correlation to traditional assets. Investors will not find the investments that feature in Majedie in other portfolios, making it a genuinely differentiated portfolio. You will struggle to find an investment trust portfolio that is anything like the one Majedie has built.

Through its liquid endowment approach, the trust successfully combines the long-term, fundamental mindset that has served successful university endowments well with the flexibility and transparency that liquid markets provide. The three-pillar strategy offers access to specialist managers, direct equity investments, and unique special opportunities that would be difficult for individual investors to access independently.

FTSE 100 on course for record high despite fresh tariff threats, WPP slumps

The FTSE 100 took Donald Trump’s latest wave of tariff threats in its stride on Wednesday and carved out reasonable gains in line with a European rally.

London’s flagship FTSE 100 index was trading at 8,883 at the time of writing and was on track to close at a record high.

The strength of the TACO trade was on show on Wednesday as traders shrugged off the US President’s threats of tariffs on copper and pharmaceuticals.

Although the sectors that would be directly impacted by a 50% tariff on copper and a 200% tariff on pharmaceuticals were trading negatively on Wednesday, there was ample strength elsewhere to take the market higher.

“There was a solid showing across European equity markets despite Trump’s tariff onslaught ramping up a gear,” said Dan Coatsworth, investment analyst at AJ Bell.

“Copper prices soared on the prospect of 50% tariffs on copper imports into the US. The metal price had already been moving higher as buyers second-guessed tariff threats and stockpiled copper.

“Shares in metal producers Antofagasta, Glencore and Anglo American edged back on the news as investors worried about uneven flows in commodity supply chains.”

AstraZeneca and GSK started the session deep in the red on fears of 200% tariffs but rallied as the session progressed. GSK turned positive and was trading 0.3% higher at the time of writing.

“It’s been no secret to drug developers that their exemption has been under threat and the industry has already had some time to prepare mitigation plans,” said Derren Nathan, head of equity research, Hargreaves Lansdown.

“For now, that exemption remains in place and it could be another year before any taxes come into effect. Washington needs to tread a fine line between acting tough on trade and maintaining the electorates access to vital medicines.

“For many treatments there just aren’t any alternatives. That said, European pharmaceutical companies already have a strong manufacturing footprint in the US, and the likes of AstraZeneca, Novartis and Roche have already announced multi-billion-dollar expansion plans in-country.”

WPP

WPP was the FTSE 100’s top faller after downgrading its profit outlook due to clients holding back on spending. The company slashed its profit estimates for the first half of 2025 and shares sank over 17%.

“WPP’s start to the year was poor, and its first-half performance fell short of its original underwhelming guidance,” explained Aarin Chiekrie, equity analyst, Hargreaves Lansdown.

“Net revenue is now set to fall by between 3% and 5% over the full year due to client losses and a tough macro environment, which has caused continuing clients to spend less. To make matters worse, the new business pipeline is drying up, with performance in June being worse than WPP expected. There’s not likely to be much let-up over the second half either, so the group’s going to need new ways to engage clients and protect margins.”

WPP shares have halved in 2025 year to date.

AIM movers: Shearwater upgrade and Jet2 improve profit

0

Premier African Minerals (LON: PREM) shares recovered a further 52.8% to 0.0275p following Monday’s announcement that the Zulu lithium plant restarted on 6 July and optimisation of production will then happen.

Cybersecurity services provider Shearwater (LON: SWG) says revenues and profit in he 15 months to June 2025 were better than expected. The pre-tax profit forecast was raised from £400,000 to £600,000, but the 2025-26 figure is maintained at £1.1m. The share price is one-third higher at 62p.

Video games developer Everplay (LON: EVPL) has sparked an upgrade with it latest trading statement. There has been a good response to new game and Everplay has acquired the Hammerwatch franchise and two other games for up to £8m. The 2025 pre-tax profit forecast has been raised from £45.7m to £47.5m. Net cash of £73.8m is forecast. The share price improved 13.7% to 356.5p, which is the high for 2025.

80 Mile (LON: 80M) is increasing its interest in Hydrogen Valley from 24% to 49% and the cost of £80,000 is lower than previously agreed. A Hydrogen Valley subsidiary has signed a memorandum of understanding for the supply of 40,000 tonnes of biofuel each year. This number could increase. Other supply deals could be secured. The share price rose 12.5% to 0.27p.

FALLERS

Foreign exchange services provider Finseta (LON: FIN) says interim revenues rose 16% to £5.9m and the number of customers has risen to 1,101. Corporate client generated the majority of revenues. Finseta had already warned that profit would be lower this year due to investment in expansion and there was a slump in the first half. Net cash was £400,000 at the end of June 2025. A strong second half is expected. The share price decline appears to be a reflection of the start to the year, which was anticipated. The share price slumped 24.2% to 23.5p.

Marketing services company System1 (LON: SYS1) reported figures for the year to March 2025 that are in line with the April trading statement. Pre-tax profit rose from £3.1m to £5.2m. however, there was a decline in revenues in the first quarter of the new financial year. Europe has been a tough market. Canaccord Genuity has cut its 2025-26 pre-tax profit forecast from £7.2m to £6.9m. The share price decreased 9.93% to 390p.

Shares in Tap Global Group (LON: TAP), which moved from Aquis to AIM on 27 June, continue to fall since the introduction and are 10.5% lower at 1.7p.

Airline and tour operator Jet2 (LON: JET2) grew pre-tax profit by 11% to £577.7. Later summer bookings and a higher proportion of flight only bookings have not stopped Canaccord Genuity edging up its 2025-26 pre-tax profit forecast to £578.8m. The share price slipped 6.14% to 1713p.

High yields, AI bellwethers, and Indonesian banks with Aberdeen Asian Income Fund

The UK Investor Magazine was delighted to welcome Isaac Thong, Co-Manager of Aberdeen Asian Income Fund, to explore the trust’s portfolio and approach to achieving a substantial yield for its investors.

Find out more about Aberdeen Asian Income Fund here.

We begin by exploring the Aberdeen Asian Income Fund’s objectives and strategy. Isaac outlines the focus on high-yield, high-quality shares with strong income attributes.

Isaac provides fascinating insight into the income attributes of countries within the Asia income universe, breaking down the dynamics for countries including India, China, Thailand, Taiwan and Indonesia.

We discuss Aberdeen Asian Income Fund’s largest holding, TSMC, and the investment thesis behind the AI bellwether. Isaac explains why AI is such an important theme for Asian income managers.

Isaac finishes by laying out what excites him the most about the year ahead.

Hunting – its growth continues, while its shares look totally undervalued

This morning’s First Half Trading Update announced by Hunting (LON:HTG), the precision engineering group, showed a 16% increase in its year-on-year growth to EBITDA of some $69m. 
The group’s order book is slightly ahead at around $450m ($439m) whilst it has a tender pipeline of some $1.1bn. 
The Directors remain comfortable with full year EBITDA guidance of c.$135-$145m, in line with market expectations.  
The group’s year-end total cash and bank position is expected to be in the $65m-$75m range. 
CEO Jim Johnson stated that: 
"Hunting has taken a significant ste...

WPP shares sink on profit downgrade

Advertising giant WPP has lowered its full-year profit guidance following a deterioration in performance during the second quarter, citing challenging economic conditions and weaker client spending.

WPP shares were down 14% at the time of writing.

The company now expects like-for-like revenue less pass-through costs to decline by 3% to 5% for 2025, with headline operating profit margins falling by 50 to 175 basis points year-on-year, excluding foreign exchange effects.

WPP’s revised outlook reflects several pressures on the business. The group anticipates that first-half like-for-like revenue, excluding pass-through costs, will decline by 4.2% to 4.5%, with a steeper drop of 5.5% to 6.0% in the second quarter alone.

Advertisers have been slowing their spending on advertising for some time, and the problems for WPP are being compounded by a shift in advertising trends, driven by the rise of social media influencers and AI.

The reduced revenue, combined with severance costs at WPP Media, is expected to result in first-half headline operating profit of £400m to £425m. Headline operating profit was £646m in H1 2024 and £666m in H1 2023.

“WPP’s start to the year was poor, and its first-half performance fell short of its original underwhelming guidance,” said Aarin Chiekrie, equity analyst, Hargreaves Lansdown.

“Net revenue is now set to fall by between 3% and 5% over the full year due to client losses and a tough macro environment, which has caused continuing clients to spend less. To make matters worse, the new business pipeline is drying up, with performance in June being worse than WPP expected. There’s not likely to be much let-up over the second half either, so the group’s going to need new ways to engage clients and protect margins.

“The ongoing restructuring and severance actions at WPP Media are set to bring long-term annualised cost savings of over £150 million. But in the short term, the restructuring is proving a distraction for management and weighing on margins. Alongside the weaker-than-expected top line, that’s led to a downgrade to the full-year profit outlook. It’s clear that more needs to be done to turn WPP’s future around, and while the hunt for a new CEO continues, it’s unlikely that WPP will regain its crown as the world’s biggest advertising agency.”

JD Sports shares: next stop 100p?

JD Sports shares have staged a very welcome rally after touching lows around 70p in June as trade tariff fears eased and its core supplier, Nike, surprised the market with an upbeat earnings update.

JD Sports’ valuation would suggest the share price should be higher than the current 88p that the market currently affords them. Over the long term, JD Sports is likely to retest its all-time highs above 200p.

However, the market may need more convincing to take shares above 100p in the near term. Here’s why.

JD Sports enjoyed rapid growth in the UK and set its sights on the US. Such has been the strength of JD’s penetration of the UK market that its home market offers very little in terms of opportunity for new store openings. It has nearly reached saturation point.

This by itself isn’t a bad thing, but the group is heavily reliant on like-for-like growth. Unfortunately, over the last year, JD Sports recorded a drop in like-for-like sales growth in the UK. Total UK revenue fell 3.7% in 2024.

The poor state of the UK economy is curtailing demand for £185 trainers and this is likley to persist for at least the rest of 2025, especially with the Labour government in charge.

This makes the firm increasingly reliant on the US for growth. The US accounted for nearly as much revenue as the UK last year, and its growth rate was significantly more attractive, at over 6%. This was driven by store openings, with like-for-like sales rising a meagre 0.5%. It’s highly likley the US is JD Sports’ largest geography in 2025.

The concern for investors is that while JD has set out ambitious plans for store openings globally, the economic conditions in the UK and the US do not support aggressive expansion of discretionary spending.

With new store openings being the key driver of sales growth, investors will want to see whether JD is keeping to the pace of store openings it promised. Donald Trump’s tariffs raise questions about whether this is feasible this year.

For this reason, the JD Sports share price is unlikely to breach 100p until there is more certainty around trade tariffs.

JD Sports is also highly exposed to Nike’s fortunes, with Nike goods accounting for around 45% of JD’s sales. Until very recently, Nike’s failure to innovate has weighed on JD Sports and added to economic concerns.

A positive Nike earnings update released in June revealed early signs of a turnaround, which helped lift Nike shares and, in turn, JD. However, investors will want to see additional evidence that Nike is back to its best before declaring the mini crisis over.

There are too many unknowns for the JD Sports share price to break through 100p in a meaningful way. From a technical perspective, a double top is forming around 96p, which suggests a move back to the 70p-80p range.

The 70p-80p range is the buy zone for JD Sports shares, with an eventual retest of 100p expected later this year.

FTSE 100 in holding pattern after latest tariff developments

The FTSE 100 is trading in a holding pattern as investors try to work out what to make of the latest twist in the US trade tariff saga.

London’s leading index was trading up just 5 points after Donald Trump revealed his latest trade tariff plans overnight.

Trump’s latest round of tariffs made as little sense as his first round so there is some consistency on that front.

However, there is a severe lack of consistency in the timing of tariffs with a new date of 1 August touted as the deadline. The fluid nature of when tariffs will come into force raises the question if they ever will come into force and traders are opting to sit on their hands.

“The TACO (Trump Always Chickens Out) trade is back on the table as the Trump administration’s latest announcements on tariffs offered some relief to financial markets,” said AJ Bell investment analyst Dan Coatsworth.

“While new levies were announced for 14 trading partners, news of a pause until 1 August to allow for further negotiations was received positively. This removes the immediate cliff edge created by a 9 July deadline and US president Trump has indicated that even this new date is not set in stone.

“On the flipside, this only extends the uncertainty with markets likely to spend the next three weeks trying to guess the ultimate outcome. If tariffs are a negotiating strategy it appears they may be a rolling one, with constant bartering and trade policy being used in the service of US foreign policy goals.”

The indecision in markets was reflected in a FTSE 100 that was split almost down the middle in terms of gainers and losers.

With little in the way of major corporate developments, sector-based gyrations kept the index fairly flat on Tuesday.

Pharma stocks were among the losers as a rebound in BP and Shell helped offset losses elsewhere. Miners were also among the winners.

Housebuilders were again in the red as the impact of an upbeat assessment of the UK property market by Halifax yesterday wore off.

Entain was the top FTSE 100 riser with a gain of 3%.

AIM movers: Good results from Begbies Traynor

11

Data analysis software provider Celebrus Technologies (LON: CLBS) reported a rise in full year pre-tax profit from $7.4m to $8.4m, although it is likely to be loss making this year. That is du to the switch to a subscription model. The share price improved 11.9% to 165p.

Premier African Minerals (LON: PREM) shares rose a further      following yesterday’s announcement that the Zulu lithium plant restarted on 6 July and optimisation of production will follow. The share price recovered 11.1% to 0.015p.

Begbies Traynor (LON: BEG) has launched a buyback of up to one million shares on the back of its full year results announcement. This shows the confidence in cash generation.  Pre-tax profit was 7% ahead at £23.5m. Net cash was £900,000 at the end of April 2025. Total future earn out payments are £12.2m. Insolvencies remain relatively high compared with recent years. Growth is offsetting the increases in costs. There are headwinds for property advisory. Pre-tax profit could rise to £24.2m this year without further acquisitions. The share price increased 8.11% to 120p.

Jonathan Swann has increased his stake in Bezant Resources (LON: BZT) from 4.07% to 5.19%. The share price rose 6.52% to 0.049p.

FALLERS

Active Energy Group (LON: AEG) has closed a substantially oversubscribed placing raising £346,180. The biomass-based renewable energy technology developer will use the cash for working capital. The company is evaluating a digital assets strategy for its treasury management. A proportion of the fundraising is likely to be invested in Bitcoin and other digital assets. The share price slumped 32.9% to 0.235p.

Synergia Energy (LON: SYN) says Selan Exploration, its partner in the Cambay PSC, has contracted a workover rig for the C-64 well. Synergia Energy plans to sell its 50% stake in the Cambay PSC to Selan Exploration for an initial payment of $500,000 followed by $6.5m when the Indian government approves the deal. Then, 12 months later, the final $7m will be paid. The share price lost some of last week’s gains and is 10% lower at 0.0225p.

Optima Health (LON: OPT) mentioned a slight slowdown in new business revenues commencing in the second half when it reported results for the year to March 2025. The falling off of two contracts meant that revenues declined to £105m, while pe-tax profit fell from £13.4m to £12.8m. Panmure Liberum has trimmed forecast revenues for this year, and the pre-tax profit estimate has been reduced from £14.1m to £12.9m. The share price fell 8.53% to 193p.

Audioboom EBITDA surges 400% in Q2

Podcast company Audioboom has delivered a strong second quarter performance with adjusted EBITDA surging 400% to $1.2 million.

The London-listed firm reported Q2 revenue of $17.8 million, up 5% year-on-year from $17.0 million in the same period last year.

Gross profit climbed 35% to $4.0 million, driven by gross margins increasing to 23% from 18% in Q2 2024. This improvement reflects the company’s focus on higher-margin revenue streams.

The group’s Showcase advertising marketplace performed particularly well, with revenue jumping 16% year-on-year. Monthly distribution across the Audioboom Creator Network reached 100 million downloads and views, marking a 5% increase from the previous year.

Audioboom’s sales and profit growth was helped in part by expanding its creator network with new partnerships and launching new shows, including Something Was Wrong, Undisclosed, and On the Case with Paula Zahn.

These shows are expected to contribute more than four million monthly downloads and YouTube views. The company also launched a partnership with Gumball FM to bring AI-driven advertising to its Showcase platform.

“A very positive second quarter reflects the continued improvements we have made across the business. Revenue is up 5%, gross profit is up 35%, and adjusted EBITDA is up by approximately 400% – a fantastic achievement by the Audioboom team,” said Stuart Last, CEO of Audioboom.

“Topline growth is primarily driven by the expansion of the Audioboom Creator Network, and higher gross profit  – a key metric as we focus on higher quality, higher margin income – grew significantly as Showcase, with its higher gross margin, continued to perform strongly. Our stable opex base – a result of our platform’s scalability – helped deliver significantly higher adjusted EBITDA than for the same period last year.

“The second half of 2025 is primed for further growth as new podcasts join Audioboom, knowing we are leaders in delivering maximum value for their work. The advertising market remains stable despite global economic uncertainties, and with our highest demand season on the horizon I am excited about delivering Audioboom’s strongest ever year.”