Ted Baker sales plunged 42% in the three months to January 29 compared to the same period in 2019.
Sales did recover compared to 2020, where they increased 20%.
- Advertisement -
Despite the impact of the Omicron surge, the group is still making plans to expand and has plans for three new stores a year for the next three years.
CEO Rachel Osborne said: “We continue to make good progress with our transformation and despite the impact of Omicron on the quarter, were pleased to deliver group sales up 35 per cent compared with last year.”
“The strong improvement in trading margin is encouraging, along with the increase in full price sales mix, demonstrating the progress we’re making as Ted re-establishes its premium brand positioning.”