Tekcapital’s Innovative Eyewear has signed a multi-year licensing agreement with Authentic Brands Group to power Reebok Smart Eyewear.
Reebok will be a high-profile addition to Innovative Eyewear’s smart eyewear brands, which already include Lucyd, Nautica, and Eddie Bauer.
Reebok is one of the world’s leading sportswear brands, and this agreement is arguably the most significant licensing agreement for Innovative Eyewear’s Lucyd technology signed to date.
“Few names are as renowned as Reebok in the athletic marketplace,” said Harrison Gross, CEO of Innovative Eyewear, Inc.
“Our forthcoming Reebok smart eyewear collection, powered by Lucyd®, will continue Reebok’s legacy of bold and beautiful craftsmanship coupled with innovation and will align perfectly with today’s active lifestyles. We believe sport enthusiasts are seeking designer eyewear that both protects their vision and allows them to remain connected to their digital lives in an open-ear, handsfree format.
“Our partnership with Authentic for Reebok represents a significant step towards revolutionizing the sport eyewear segment with the convenient access to info and audio content and freedom from reliance on phone screens made possible by our Bluetooth frame technologies.”
Reebok Smart Eyewear is expected to launch in early 2024.
“We are pleased to partner with Lucyd to pioneer Reebok’s smart eyewear offering,” said Steve Robaire, EVP – Reebok International at Authentic.
“Reebok is known for delivering innovation across all of its product categories. Through Lucyd’s Bluetooth® technology, we reinforce the brand’s standards in this emerging category.”
Tekcapital has a 70% stake in Innovative Eyewear which is listed on the NASDAQ. Tekcapital shares were over 6% higher at the time of writing on Tuesday.