Tekcapital shares rose on Monday after its portfolio company, Innovative Eyewear, launched Reebok-branded smart eyewear targeting a market that’s expected to be worth $13 billion worldwide by 2030.
The launch expands Innovative Eyewear’s Chatgpt-enabled smart eyewear brand collaborations, which include Nautica, Eddie Bauer and now Reebok.
Tekcapital shares were 3.4% higher at the time of writing.
“We believe this launch represents a watershed moment for the entire smart eyewear category,” said Harrison Gross, CEO of Innovative Eyewear.
“We’re pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety.”
Reebok smart eyewear features bespoke high-fidelity speakers paired with robust amplifiers and equalisers.
These components have been specifically calibrated for outdoor pursuits and sporting environments, delivering exceptional audio clarity while maintaining the wearer’s awareness of their surroundings—something Innovative Eyewear says is a crucial safety consideration for athletes and urban pedestrians alike.
Innovative Eyewear has set an ambitious global distribution strategy. The company has established its first major partnership with MTB Mexico, a leading technology distributor throughout Latin America, marking the initial phase of its planned global distribution network, which will encompass a broad range of distributors.
“We are extremely proud to partner with Innovative Eyewear to bring Reebok Smart Eyewear to the Latin American market,” said Mauricio Avelar, Director General at MTB Mexico.
“This innovative product perfectly complements our portfolio and meets growing consumer demand for smart, lifestyle-integrated technology across our distribution network, including major retailers in Mexico.”
The launch is being supported by football star and Lucyd brand ambassador Micah Richards.
“In my career, both on the pitch and now as a broadcaster, I’ve always prioritised performance and style,” said Mr. Richards.
“What impressed me most about Reebok Smart Eyewear isn’t just how good they look – it’s that I can stay connected without losing awareness of what’s happening around me. Whether I’m cycling through the city, hitting the gym, or calling a match, these glasses keep me in tune with both my surroundings and my digital life in a way that traditional headphones never could.”
London-listed Tekcapital holds a 10% stake in Innovative Eyewear, which is listed on the US NASDAQ.