Tekcapital portfolio company Innovative Eyewear has expanded its retail exposure in the US through a nationwide distribution agreement with prominent American technology retailer Micro Centre.
The partnership will see Innovative Eyewear’s Lucyd smart eyewear range, which includes branded collections from Nautica, Eddie Bauer and Reebok, available both online and across Micro Centre’s network of retail locations throughout the United States.
Tekcapital said the agreement with Micro Centre was the result of Lucyd’s partnership with Windsor Eyes, major eyewear retailer in North America.
As part of the collaboration, Micro Centre will implement Lucyd’s bespoke interactive display units within their stores. These displays have been designed to enhance the customer experience and boost sales through engaging product presentations.
Micro Centre, established in 1979 in Columbus, Ohio, has established itself as one of America’s leading suppliers of information technology, communications equipment and electronic devices and adds to the growing list of distributors carrying Lucyd smart eyewear.
“We are thrilled to announce our partnership with Micro Center, one of the leading tech retailers in the U.S., known for its wide selection of cutting-edge technology products and passionate tech-focused customer base,” said Harrison Gross, CEO & Co-Founder of Innovative Eyewear.
“Micro Center is the ideal partner for our smart eyewear, as their customers are early adopters of innovative technology who are eager to experience the latest advancements. Further, Lucyd smart eyewear connects with any Bluetooth-enabled device, such as smartphones, laptops, desktops, and game controllers making it an ideal companion product.”