UK intellectual property investment group Tekcapital Plc (LON:TEK) has announced that its portfolio company Microsalt Ltd has formed a new partnership with Weijohn Farms Group. Weijohn Farms produces Sorbatto Fresh and Washington Organic Hazelnuts.
Through the partnership, Weijohn will use Microsalt’s proprietary technology to enhance the Sorbatto Fresh line of hazelnuts.
Tekcapital focuses on creating and commercialising technologies that can improve people’s lives.
Microsalt’s salt microparticle technology aims to allow for salt reduction without sacrificing taste. The partnership with Weijohn indicates growing commercial interest in Microsalt’s innovative approach to sodium reduction.
“We are very excited about our partnership with the Weijohn Farms Group and their Sorbatto Fresh brand. Excess sodium consumption is one of the leading contributors to hypertension and heart disease. Partnerships like this are the best way to provide consumers with great tasting, healthy products with less sodium,” said Rick Guiney, CEO of MicroSalt®.
Not only has MicroSalt gained further commercial traction, but they have also earned a glowing endorsement of its operational processes from Weijohn Farms Group.
“The integration of MicroSalt into our salted product lines has been beneficial on multiple fronts. Not only does it offer our consumers a low-sodium yet flavorful option, but from an operational standpoint, MicroSalt has proven its ability to improve product adherence and general housekeeping,” said Jeff Weijohn, owner of the Weijohn Farms Group.
Tekcapital recently said in a statement that the MicroSalt was making good progress and are hopeful it will be completed by the end of the year.
