Just Eat has partnered with Asda, where from January customers will be able to order supermarket items.
Andrew Kenny, the UK managing director of Just Eat, said: “We live in an on-demand world. We want to make sure we are getting our customers the food they want, when they want, when they want it. Our tie-up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.”
Just Eat has said that 1,000 items will be available from the supermarket. The locations that Asda items will be available for Just Eat customers will be announced early next year.
Simon Gregg, the vice-president of online grocery at Asda, said: “We’re always looking for new ways to offer customers more choice and extend the number of delivery options available. The trial will also see Asda become more accessible to a wider customer base through Just Eat’s significant presence in the on-demand food delivery space.”