Sponsored by Pure Electric
Pure Electric is on a mission to revolutionise urban transport. The market-leading manufacturer of British-designed electric scooters is currently running a highly successful public equity crowdfunding campaign with Crowdcube.
The company quickly surpassed expectations, securing over £1.9m of funding in just X hours/days.
Pure Electric is led by Adam Norris – former founding director of Hargreaves Lansdown’s Pensions Direct and manager of Formula One driver, Lando Norris.
Norris ventured £60 million of his own capital (made from the IPO of his previous business) to establish Pure Electric. This investment was driven by his desire to safeguard the planet’s future, as well as his strong belief in the electric transport industry’s commercial potential.
He has since built an experienced British-based leadership team – with expertise from Dyson, Dr. Martens, Vivo Barefoot, Weber and Nisbets.
In an email to Crowdcube investors, Adam Norris said:
“I started Pure Electric to provide a solution to the escalating environmental issues caused by traditional transport systems. Our ground-breaking technology, designed by our world-class team, is now providing greener, safer, and more affordable transport.”
The business continues to go from strength to strength, with over 200,000 e-scooters sold and 6X revenue growth in two years (£5.5m to £35m).
This success is on track to continue, with experts from McKinsey predicting the e-scooter category will be worth nearly $41 billion by 2030.
The company recently announced a partnership with Currys – the UK’s biggest technology retailer – which now markets Pure Electric e-scooters through its website and 66 stores across UK and Ireland.
Pure Electric has a further 150 points of distribution across France and Spain, through a partnership with FNAC Darty.
The investment secured in their Crowdcube funding will support them in creating innovative new products, while facilitating their global expansion plans.
The company’s lucrative crowdfunding campaign comes just two weeks after the reveal of its latest innovations – the Pure Advance and Pure Advance Flex e-scooters.
Designed from the ground up by a world-class team of engineers, the new range is a reinvention of the e-scooter with rider experience and safety at its core.
Pure Electric’s investment opportunity is available for a limited time only. Investors can pledge as little as £12.17 to own a stake in the future of this rapidly growing British-based business.
Among the list of Pure’s current investors, there are numerous high-net-worth individuals. Anyone interested in investing over 100k is encouraged to email Adam Norris and his team directly via the Crowdcube platform.
“As we continue to scale our business and discover more ways that e-scooters can transform society, I passionately believe that this is a phenomenal opportunity. I’m delighted to invite like-minded investors to be part of our mission.” – Adam Norris
To learn more about the company and its mission, as well as how to invest, visit the page for more information
Sign-off risk warning
Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.
Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube’s limitation of liability are set out in the Investor Terms and Conditions.
Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube’s limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.