It sems to have been talked about for years, but it appears that third-party cookies are going to be a thing of the past in the near future. This will make it more difficult to collate data to enable the personalisation of advertising. It means that advertisers will look for other ways of gaining value for money from their advertising spending.
Third-party cookies are used to track users over different websites to form an understanding of their online behaviour and interests. This information is sent to a server to analyse the data and monitor the success of campaigns.
Some organisation...
