Innovative Eyewear, known for its ChatGPT-enabled smart eyewear brands, has unveiled the world’s first generative AI fashion show dedicated to eyewear.
The video released on Monday by the Tekcapital portfolio company showcases its latest smart eyewear collections, including collaborations with Reebok, Nautica, and Eddie Bauer.
The latest deployment of Generative AI by a Tekcapital portfolio company uses digitally created models and real Lucyd smart eyewear.
Tekcapital investors should be particularly interest to see the Reebok range due for release in the coming months featured. Digital avatars are seen strutting down a virtual runway, each sporting an actual pair of Lucyd glasses.
“We believe AI models are the future of product photography and marketing, and are an exciting leap forward in digital advertising,” said Harrison Gross, CEO and cofounder of Lucyd.
“With this technology, we can break free from content creation constraints and create vibrant, interactive experiences with impressive detail, that captivate audiences while slashing production costs and timelines.
“To bring the point home, a video using practical effects and real models would have easily cost 20x more than the creation of this digital event, and the final product would perhaps not be as exciting and unique as our first AI runway. This piece follows our longstanding mission to incorporate powerful emerging technologies into our smart eyewear offering, wherever it can support a more engaging user experience.”