After the recent spate of global elections, it would be totally understandable for investors to consider that the pollster companies were making a fortune.
However, it may not be that way at all.
For instance, take a look at YouGov (LON:YOU), the group that describes itself as the #1 most-quoted market research source worldwide, being trusted to provide unparalleled into what the world thinks.
Pollsters do not always get it right – that is a certainty – but my goodness they do gain significant prominence at election-time.
So, what about YouGov?&...
