Rightmove has reaffirmed its full-year guidance of 8-10% revenue growth for 2026, pointing to accelerating product innovation and continued resilience across the UK property market.
The property portal was one of the stocks heavily hit by concerns about AI, but today’s announcement shows little detriment. Indeed, they appear to be harnessing the new technology to their advantage.
In the trading update covering the four months to 30 April, Rightmove said its core Estate Agency and New Homes business continues to deliver Average Revenue per Advertiser growth, with Core Membership ahead of year-end levels and on track for around 1% growth in 2026.
Strategic growth areas, including Commercial Property, Mortgages and Rental Services, remain on course for 20-30% revenue growth, while underlying operating profit growth of 3-5% and Underlying EPS growth of at least 5% are also reiterated.
Second-half growth is expected to outpace H1, which was weighed down by fewer new home developments and a strong mortgage comparator.
For all the concern about AI and a slowing housing market, Rightmove is still the UK’s number 1 property portal.
The platform accounts for over 80% of consumer time spent on UK property portals per Comscore with over 85% of traffic organic or direct.
Notably, less than 0.5% of traffic comes from large language model referrals, demonstrating the power of their brand.
To help bring more people onto the platform, a new national brand campaign, ‘Glow’, has launched across TV and digital, targeting 90% of UK target adults across the remainder of the year.
“Building on our trusted brand and solutions, powerful data and network effects, we are innovating across our platform faster than ever before,” said Johan Svanstrom, CEO of Rightmove.
“We continue to embed AI into our efficient and expanding home-moving tool-set for both partners and consumers, doing it with quality and outcomes in mind.
“During the period, we delivered our highest-ever number of monthly product releases, further strengthening our proposition and value creation through the platform. Early engagement with our AI-powered conversational search tool is positive, indicating long-term potential of this new search format next to the highly trusted and used classic interface. We continue to develop useful formats under our motto of `However you discover – we have you covered’.”
The group now has 43 AI initiatives in flight, up from 31 at December 2025, including a ChatGPT app launched in March and expanded conversational search tools.