AB InBev to consider selling SABMiller’s Peroni and Grolsch brands

AB InBev to consider selling SABMiller’s Peroni and Grolsch brands

Amid worries of the combined entity having too much dominance over Europe’s beer market, AB InBev plans to sell the Peroni and Grolsch brands it would gain from SABMiller.

Although no deal has been confirmed, the Budweiser owner AB Miller may attempt to sell the brands to satisfy EU regulators, who usually get involved if a combined company has a market share of over 40%

Potential buyers have been named and include U.S.-based Molson Coors, Dutch group Heineken and Ireland’s C & C Group.

The deal, which involves two of the largest players in the industry, is expected to be completed in the second half of 2016 and will be the eighth-largest takeover of all time.

SABMiller and AB InBev are yet to confirm a deal.