It has been stated that the core objective of the cinema industry has remained unchanged for almost a century – which is basically to provide audiences with a consistently excellent ‘big screen’ experience.
The cinema business has had to constantly reinvent itself to ensure it has continued to offer the best possible experience to customers at an affordable price.
In addition to bringing a diverse range of content to screens, cinemas have to consider their food and drink, and other hospitality offers, as well as the comfort of their cinemas, ticket prices and promotion...
