All Things Butter completes £2.2m funding round after launching in Sainsbury’s, ASDA, and Ocado

Six months after launch, British butter brand All Things Butter has raised £2.2m in a seed funding round led by private equity firm Access Industries and supported by Active Partners, the investment firm behind brands like LEON, Rapha, and Honest Burgers. It also had continued backing from Hollywood producers involved with major 2023 films.

The seed round follows a pre-seed round in September 2023 that raised over £530,000. It aims to fuel further retail expansion in the UK after successful launches with Sainsbury’s, ASDA, and Ocado. Funds will also establish an international supply chain to reach American and Middle Eastern markets.

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Alongside expanding UK distribution, the investment will allow All Things Butter to grow its product line beyond the current four varieties (Salted, Unsalted, Garlic & Herb, Chilli). The brand goal is to highlight butter’s versatility while supporting UK farmers via a revenue pledge to the Royal Agricultural Benevolent Institution.

“We are delighted to close our second round of investment to continue fuelling the growth of All Things Butter,” said Co-founder, Toby Hopkinson.

“At only six months since launch, we are incredibly grateful for the commitment from our new and existing investors which will allow us to accelerate our journey even further. We have a clear mission to bring heritage butter to modern foodies, showcasing that great butter can elevate everyday eating and even hold nutritional value. We have an exciting year ahead for All Things Butter, so watch this space!” 

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