Record sales over the Black Friday weekend have led to a strong trading update from Angling Direct.
The fishing retailer has revealed a 31.5% increase in sales to £14.6 million. Black Friday sales alone led to a 24% boost in sales.
Darren Bailey, the chief executive of the group, said: “The company has taken great encouragement from the recent performance against the backdrop of a difficult retail trading environment.”
“As the business launches its new international websites and continues to invest in its stores and overall customer experience, we believe that Angling Direct remains well placed to build on its market-leading position.”
The group hopes to expand, with plans to open 20 new stores by 2020.
Pre-Christmas trading across the retail board has not been so promising. This week saw shares in Asos (LON: ASC) tumble after the group issued a profit warning.