Apprentice star Lauren Riley is crowdfunding for The Link, her new app designed to revolutionise methods of communicating between professional firms and their clients.

Initially, the app has been created for those working across private client legal sectors. Riley, who is a family law solicitor, saw the need for a way to save time and money and increase productivity by replacing multiple daily calls, emails and letters into one easy to use channel. In an increasingly competitive market, an app that claims to potentially increase firms’ profit by £84,000 per year, per solicitor is an invaluable addition to the workplace.

The Link App are crowdfunding on Crowd2Fund, with a funding target of £150,000 for 15% equity. The funding will enable them to release their product on the general market.

Riley says: “Crowd2Fund offers a simple and quick platform for investors to gain insight into the business with much of the usual due diligence work done for them. My investors also become my clients, product testers and invest in future rounds so crowdfunding was clearly the best way to raise funds.”

I have always loved being in business. As an entrepreneur I was convinced there must be a better way for lawyers to communicate with their clients. After all, this is the twenty first century. After listening to the continued grumblings of my colleagues who work in law, I had my eureka moment and The Link App was born. We’ve seen phenomenal interest in the app so far, using the crowd is a modern way to raise funds for a modern company.”

The basic version of the app has launched and 80 law firms have already expressed their interest in using the product. Although initially focused on law firms and their clients in the UK, many professional sectors have the same needs and in the future the app could be developed to target these sectors and globally.

For further information on investing in The Link, visit As an added incentive, investors will also receive £1,000 of usage credit on the app if they contribute £5,000 or more of the £150,000 target.


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