ASOS needs to reassure investors

 

Online fashion retailer ASOS (LON:ASC) has suffered from problems both of its own making and due to the market. The full year figures due to be published on 16 October will provide an indication of how well the problems were dealt with and how much still needs to be done.

ASOS has lost its position as the largest AIM company and it is valued at around two-thirds of boohoo.

 

There has already been guidance to expect pre-tax profit to be in the range of £30m-£35m in the ye...

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Andrew Hore is the publisher of AIM Journal, which is an online monthly publication covering the Alternative Investment Market.