ASOS – where is it going now following Mike Ashley boosting his stake in the last week?

Just where is Frasers Group’s Mike Ashley going with his latest share accumulation in ASOS (LON:ASC), he now holds nearly 10% of the equity and is unlikely to stop there.

During the pandemic, the group saw a jump in revenue, from £2.7bn in 2019 to £3.3bn in 2020 and £3.9bn in 2021 and similar in 2022.

However, after years of significant growth in its sales, the group is now getting into trouble on quite a few fronts.

The group is under pressure

To strengthen its balance sheet and sh...