Sponsored by Body Rocket
As the sporting world continually seeks innovations that push the boundaries of speed and efficiency, a new player, Body Rocket, has emerged with a game-changing technology that promises to revolutionise how cyclists interact with aerodynamics. This promising startup has recently launched a crowdfunding campaign on Crowdcube, aiming to bring their ground-breaking aerodynamic technology directly to the consumer market. You can see the campaign here.
Aerodynamics has been the focus of improvements in the industry for more than a decade, at one point inspiring Specialized Bicycles to adopt the strapline Aerodynamics is Everything. Throughout that time, the biggest factor in a cyclist’s aerodynamics, the rider’s own body, has remained unaddressed. Founded by an engineer and former Paralympian, Body Rocket has positioned itself uniquely to address this gap in the market. By integrating the complex dynamics of wind tunnels directly into the bicycle, Body Rocket’s system offers real-time, actionable aerodynamic insights through a user-friendly, AI-driven interface. This innovation addresses the challenge in a way that’s both groundbreaking for elite athletes, and accessible enough for consumers, offering everyday cyclists access to high-level performance analytics that were once only available to the elites through expensive and time-consuming wind tunnel testing.
Body Rocket is tapping into a segment of the market that sees enthusiasts spending upwards of $12.9 billion on high-performance bicycles and accessories. The market for aerodynamic enhancements alone is valued at $2.1 billion, a niche that Body Rocket is set to capture and expand. Given the projected annual growth rate of 7% for the market, the company is well-positioned to exploit their technological advantage, translating data into speed for the world’s millions of cycling enthusiasts.
Body Rocket’s business strategy revolves around three core offerings: proprietary hardware that can be easily integrated into any bicycle, licensing agreements that leverage their patented technology, and a SaaS model that provides ongoing analysis and insights. This comprehensive approach not only ensures a steady revenue stream but also fosters continuous engagement with the technology, enhancing user experience and performance.
The enthusiasm for Body Rocket’s offerings is palpable. The company has successfully conducted industrial trials with notable industry leaders BMC, Ekoi, Surpas, and recently announced Silverstone Sports Engineering Hub as their first retail partner. Last year their beta testing program was quickly oversubscribed, confirming the market’s interest and the product’s potential to meet cyclist’s needs.
The effectiveness of Body Rocket’s system is championed by its users, notably elite athletes who have incorporated the technology into their training regimes. Kristian Blummenfelt, the Olympic triathlon champion, praised the system’s seamless integration and impactful insights, stating, “Body Rocket has not only enhanced my training but has fundamentally altered how I approach aerodynamics.” Similarly, coach Olav Alexander Bu echoed these sentiments, saying “I spent the last Olympic cycle looking for on-road aero solutions. Body Rocket is the only system that will work”.
With its Crowdcube campaign, Body Rocket is not just seeking financial investments; they are inviting cycling enthusiasts and tech investors to be part of a revolutionary journey. The funds raised will finalise product development, allowing the commercial launch of their first product in fall, and leverage the upcoming Olympic spotlight, where the world class athletes who are using their technology will be in the world’s spotlight. This is a unique opportunity to invest in a technology that bridges the gap between elite sports innovations and consumer accessibility.
As Body Rocket gears up for an exciting phase of growth and development, the cycling world watches with anticipation, ready to embrace an innovation that promises to redefine the limits of what cyclists can achieve. Join the movement and be part of a future where every pedal stroke is empowered by precision-engineered aerodynamics.
