A crowdfunding campaign by bar company BurningNight Group to create a new sports-themed venue, Sportskeller, has already raised 50% of its target just weeks after launch.
Sportskeller will be its first chameleon bar, teaming up some of the most popular elements of the hugely successful Bierkeller and sports bar Shooters.
BurningNight Group, which owns and operates six Bierkeller Entertainment Complexes in cities across the country, plans to add the new bars in smaller cities and towns.
It has already pinpointed four potential sites and intends to use capital raised through the Crowdcube platform to support the roll-out.
People can invest from as little as £10 and, up to £50, they’ll have it matched on a loyalty card for food and drink at existing bars. With other generous incentives on offer, including a suitcase of world beers, private masterclasses and tastings, the campaign has attracted almost £400,000 since its launch at the beginning of November.
BurningNight Group CEO Allan Harper says he has been delighted with the positive response so far from individual small and larger investors. He said: “Sportskeller will bring something new to the leisure market, combining a lot of features that people love about Bierkeller and Shooters into one.
“We’re excited about the idea, we can see from our customer base that it has such potential, and we’re really happy so many people agree. With interest rates so low at the moment, a lot of them are looking for different ways to make their money work, we know they’re keen to support British-based businesses, and bars and restaurants are an especially popular sector right now.
“The sales and profits at our bars are strong and we believe our Crowdcube campaign is a great way for people to have a stake in our newest brand right from the start.”
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