For those that find popping to the dry cleaners too much of a hassle – let alone actually ironing – look no further than Collar Club, the latest company to launch a campaign on Crowdcube.

In their own words, the rather nattily named Collar Club “exists to free men from the pain of buying, washing, drying and ironing a shirt ever again”. Sounds pretty good so far.

Collar Club have undertaken some revolutionary research and found that most people hate laundry and ironing – but, perhaps unsurprisingly, men hate it more. And from that simple fact, the business was born.

The idea is simple; following a free trial fit, customers can order up to eleven shirts on a monthly subscription basis, which can be replaced every 12 month. The old shirts are then either kept by the customer, or donated to charity. If you’re lucky enough to be living in London, for an additional fee you can arrange to have five shirts a week taken away for laundering, and replaced with a fresh sheet of workday shirts – you can even choose whether you’d prefer them delivered folded or hung.

Aiming for an exclusive market, their target customer is a man earning £75,000 or more, working long hours, travelling frequently who has limited downtime. Obviously, men like these don’t wish to be stuck inside completing domestic tasks such as ironing in their rare moments to themselves – fortunately, the Collar Club’s service is here to help.

Their milestones are clear: they raised £298K seed funding between in August & December 2014 and completed the development of the product, branding and design work. Their logo, a wolf in a suit and tie, has a rather Christian Grey-esque feel – which probably depicts the company’s brand rather well.

They are aiming to raise £150,000 via crowdcube, in return for 6.98% equity. They are currently on £76,210, with 35 people investing. Collar Club will use the funding raised to invest in marketing and advertising, working capital and staffing costs.