Heineken boss has warned that the price of its beer is likely to increase due to record levels of inflation.
The growing cost of ingredients, energy and transport is likely to cost a total of 15% more – which Heineken may add to the price of the beer.
CEO Dolf van den Brink told the Financial Times: “In my 24 years in the business I’ve never seen anything like it, not even close. Across the board we are faced with crazy increases. There’s no model that can handle this kind of inflation. It’s kind of off the charts.”
In 2021, the group reported a 11.3% jump in sales to €21.9bn (£18.4bn) whilst net profit was up by 80% to €2bn.
Van den Brink commented on results: “Looking ahead, although the speed of recovery remains uncertain and we face significant inflationary challenges, we are encouraged by the strong performance of our business.”