After widespread media excitement, The Crystal Maze reached its crowdfunding target yesterday, just one week after the campaign went live.
The interactive experience is based on the popular 90’s TV gameshow, The Crystal Maze, where players had to complete four different zones to reach the maze at the end.
The project’s crowdfunding target was £500,000, raised on Indiegogo. People pledged amounts between £5 and £10,000 – pledging the highest amount gave you the opportunity to hire out the crystal maze for a day once it is up and running.
Founder Tom Lionetti-Maguire said “The Crystal Maze was always about the contestants. By bringing it to Indiegogo, we put its future squarely in your hands.”
Not only have they successfully raised the funds to build the project through the rewards-based crowdfunding model, they have also created an effective marketing strategy; by offering Early Bird Entry in return for a £30 pledge, the founders have ensured that they have already sold out the first few sessions. If they enjoy the experience, their word of mouth could be their best – and cheapest – form of advertising.
The Crystal Maze is still open for funding on Indiegogo.com.