Domino’s profits surge on firm’s improving digital capabilities

Domino’s is expecting its sales to slow down during the later stages of 2021

Domino’s Pizza saw its sales more than double over the past half-year thanks to “strong trading” levels in the UK and Ireland.

The food delivery company made a profit before tax of £41.3m for the six months ending in June, up from £19m for the same period of time a year before.

Domino’s said it made a positive start to the second half of the year as England went to the final of the Euros, in addition to its own marketing campaign.

The chain’s sales rose by 19.6% to £752.3m, an increase of over £100m compared to the same period in 2020. The shift came about in part as a result of the easing of restrictions.

The FTSE 250 company has benefitted from consumers having more disposable income at this stage of the pandemic, as there is now more job stability within the economy.

93% of its UK system sales came in from its website and delivery apps, highlighting the company’s improving digital capabilities.

While it has been a positive year so far for Domino’s the company is expecting its sales to slow down during the later stages of 2021.

Commenting on the results, Dominic Paul, Chief Executive Officer said:

“I am delighted with the performance of the business in the year to date. We’ve worked closely with our franchisees to maintain fantastic service levels to our customers, while continuing to prioritise the safety of our colleagues and customers. I’d like to thank everyone in the system for their incredible commitment through the pandemic.”

“We have continued to invest in the business as we focus on delivering our strategy with the opening of a new state of the art supply chain centre in Scotland, the launch of our redesigned mobile ordering App, and the roll out of our supercharged marketing campaign which has strengthened our brand and significantly boosted awareness levels.”