Home News Dr Martens puts its best foot forward as profits rise 33%

Dr Martens puts its best foot forward as profits rise 33%

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Dr Martens puts its best foot forward as profits rise 33%

Profits at Dr Martens’ grew 33% for the year, as the company enjoyed strong sales in Europe and the Middle East.

Revenue rose 33% to £50 million the year to March, with sales rising 20% to £348.6 million.

Like-for-like retail sales grew 7%, while wholesale sales rose 16% to £208 million for the year to March-end.

Moreover, the company continued to enjoy a strong online presence, with online sales up 35 per cent to £44 million.

Direct sales to customers online and in-store rose by 15%.

Paul Mason, chairman of Dr Martens, said: “This has been a fantastic year for Dr Martens.”

He also remained optimistic for the potential of “significant scope for growth across our markets, particularly via our Direct to Consumer channels, and this will remain a strategic priority in the years ahead”.

The results suggest that the brand is managing to buck the trend of the high street, which has been experiencing a downturn in recent years.

The brand was also recently named as having the most effective Instagram in UK retail, according to Red Hot Penny’s Social Scorecard study.

Maintaining a strong online presence on social media platforms has become increasingly necessary for retailers, particularly in light of falling foot-fall and changing consumer habits.

Dr Martens is well-known for its boots, which became synonymous with British punk and grunge culture.

Its boots were originally manufactured in Northamptonshire, UK. However, now most of its products are made overseas.

Over the course of this year, Dr Martens have opened 25 new stores, nine of which are in the UK. It now operates 94 locations around the world.

Dr Martens is owned by Permira, a European private equity firm. It acquired the iconic shoewear brand back in 2014.