Eagle Eye to provide Tesco with AI and machine learning Clubcard solution

Personalised marketing SaaS company Eagle Eye has landed a major one-year deal with Tesco, Britain’s biggest supermarket chain. The contract, with an option to extend for another year, will see Eagle Eye’s AI-powered Personalised Challenges platform integrated into Tesco’s Clubcard program.

The Personalised Challenges solution is a digital gamification platform that serves customised promotions and “challenges” tailored to each customer’s shopping habits. Leveraging advanced AI and machine learning, it hyper-personalises offers by analysing reams of customer data.

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After a successful trial that exceeded expectations on participation rates, Tesco is now rolling out the rebranded “Clubcard Challenges” to its millions of Clubcard members. Each customer will receive bespoke, gamified offers and promotions designed to incentivise incremental purchases.

“It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions,” said Tim Mason, CEO of Eagle Eye.

‘This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing.”

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