Faith In Nature smashes Crowdcube target

Founded in 1974, UK manufacturer of natural personal care products, Faith In Nature, is open to investment for the very first time in its near 50 year history.

Its Crowdcube campaign (available here) leads under the headline “The first ever chance to invest in a 50 year old start-up” which, they believe, best sums up their independent spirit that has guided their approach to purpose lead business since day 1. Founded by Rivka Rose, the much-loved company has always existed to make natural products accessible for all. It has been a mainstay of the UK health sector since inception and has 95% distribution in the independent sector.

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With increased environmental awareness, Faith In Nature has grown 226% in the last five years and is stocked in Holland & Barrett, Boots, Waitrose and Sainsbury’s. They are also number 1 on Amazon for bar soap and 400ml body wash. Sales are projected to increase by a further 85% over the next 4 years.

With investment already at 125%, the crowdfunding campaign is open for another week and they intend to invest funds raised into 3 main areas: growing brand awareness, sustainable product innovation and manufacturing more efficiently by moving to a new, greener, site in Manchester. Managing Director, John Allaway, says: “We know when people discover us, they love us. This investment will really help deliver the growth in awareness that we already know converts into growth in sales and loyalty.”

In August 2022, Faith In Nature made headlines by becoming the first company in the world to make Nature a director — giving Nature a voice and a vote on all decisions they make and reimagining what it is to be a responsible, green business in the 21st century.

To invest, and read the full investment pack, go to their Crowdcube page here.

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