First quarter boost for Joules

joules

Premium fashion brand Joules (LON: JOUL) is increasing online sales and high street sales are recovering. The Christmas season will be key for the performance this year.

In the first 13 weeks of the new financial year, revenues fell 18% to £39.6m which is better than expected. All stores were reopened by August. Combined with online sales there was a 1.5% improvement in group retail sales.

Peel Hunt had expected a reduction in Joules retail sales, because of the performance of rival retailers.

However, wholesale sales more than halved. Customers already had stock and were not taking a...

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Andrew Hore
Andrew Hore is the publisher of AIM Journal, which is an online monthly publication covering the Alternative Investment Market.