GoPro (NASDAQ:GPRO) are planning to expand their business, by launching a website to help users make money by selling home videos recorded on their GoPros.
Following a similar model to copyright photo sites like Shutterstock, the US company have announced that videos will start at $1,000 (£640) for six months’ use. They said they were planning on taking a percentage – but did not disclose how much.
“Some of the clips that are being produced on GoPro devices are almost professional broadcast quality,” Ian Maude from the research firm Enders Analysis told the BBC.
“This new licensing portal creates a platform for creative GoPro users to market their videos and may also encourage a new generation to pick up the firm’s camcorders and get filming.”
The new website will be an effective advertising stunt, proving the quality of GoPro videos and producing a better awareness of the brand – all whilst making money.
A GoPro spokeswoman also told the BBC that: “We have a lot of athlete-generated content and some other very exciting footage, so the ability for marketers and creative professionals to just be able to search for the content that they want and get it that rather than having to shoot it themselves [should be] a no-brainer.”
GoPro make action cameras, popular due to their high quality, durability and fish eye lens option. GoPro recently reported their last quarter earnings, with net income of $35m, compared with a loss of $19.8m year earlier. Revenue rose 71.7% to $419.9m.