Hennes & Mauritz (HMb.ST) announced on Monday that year-on-year sales have increased by 12%, one percent less than predicted in a Reuters poll of analysts.
H&M, the second largest fashion retailer trailing behind Inditex (ITX.MC), has grown over the year, with 370 additional shops compared to October 2014.
The popularity of Sweden’s fashion retailer over the past year has been clear, following the designer collaboration with Balmain, which led to queues forming on the website 12 hours before the launch.
A spokesman for H&M, Hacan Anersson said “The interest for this launch has exceeded all previous collaborations, both in-store and online.” However, he did decline to disclose precise figures.
