Online fashion retailer boohoo (LON: BOO) has not always been an investor favourite, but in little more than five years it has leapfrogged rival ASOS (LON: ASC) in market capitalisation terms.
The acquisition of the online assets of Karen Millen and Coast for £18.2m has broadened the range of brands owned by boohoo, which is on course to increase pre-tax profit from £76.3m to £93.9m in the year to February 2020.
boohoo is valued at £2.74bn, which compares with £2.03bn for ASOS, which is not much more than one-third of its market capitalisation when boohoo joined AIM. At that time, ASOS...
