Innovative Eyewear CEO sees smart eyewear following smartwatch mass market adoption

Innovative Eyewear CEO, Harrison Gross, has outlined his vision for exponential growth in the smart eyewear market in an interview with FinTech TV on the floor of the New York Stock Exchange.

Research predicts the smartwatch industry is set to reach US$44.91bn in 2023. Innovative Eyewear CEO Harrison Gross feels smart eyewear can mirror smartwatch growth as adoption of the technology accelerates.

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An important driver in the wider adoption of smart eyewear is the availability of products that feel ‘normal’. Increasing adoption of smartwatches was spearheaded by design innovation that eventually led to smartwatches outselling traditional watches for the first time in 2022.

It took a series of Apple smartwatch models for traditional watches to fall behind smartwatches. Harrison says this is an analogue for smart eyewear.

Harrison outlines growth across the smart eyewear industry and says new lines of Innovative Eyewear glasses, such as Lucyd Lyte 2.0 with new features and improved ergonomics, are central to increased use. Harrison sees smart eyewear becoming a mass market product in the coming years.

Features including bluetooth connectivity and the ability to create social media posts and make calls from smartglasses are a key innovations. These features are in addition to glasses that feel and weigh the same as normal eyewear.

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The Innovative Eyewear CEO likens the technology to wearing glasses with the features of Apple’s Airpods.

Another key feature is long battery life. Running out of battery has been a problem for smart phones and watches, and ensuring smart glasses last the working day is crucial for wide adoption. The Lucyd Lyte 2.0 line has a 12 hour battery life.

Innovative Eyewear is listed on the NASDAQ and is a Tekcapital portfolio company.

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