Johnson & Johnson announced on it would stop selling talcum-based baby powder on Friday, replacing their product with cornstrach instead.
The talcum-based baby powder is scheduled to end its run in globally in 2023. The company said it stood behind the safety of its talcum powder, after allegations from tens of thousands of women who claimed the baby powder contained damaging asbestos and caused ovarian cancer.
“As part of a worldwide portfolio assessment, we havemade the commercial decision to transition to an all cornstarch-based baby powder portfolio,” said Johnson & Johnson in a statement.
“As a result of this transition, talc-based JOHNSON’S Baby Powder will be discontinued globally in 2023.”
The consumer goods firm said it would continue to evaluate and transition its portfolio to position the company for ideal business growth.
Johnson & Johnson cornstrach-based baby powder is currently sold across international markets, simplifying the replacement process.
“Our position on the safety of our cosmetic talc remains unchanged. We stand firmly behind the decades of independent scientific analysis by medical experts around the world that confirms talc-based JOHNSON’S Baby Powder is safe, does not contain asbestos, and does not cause cancer,” said the company.
