Fashion brand Joules (LON: JOUL) fell into loss last year and it should bounce back this year. The improvement is being enhanced by continued ecommerce sales growth even though stores have reopened.
In the first nine weeks of this financial year, ecommerce sales are 70% higher.
The Joules brand was twelfth out of 278 consumer brands according to the KPMG Nunwood 2020 consumer experience excellence report.
Last year
Joules management estimates that it lost £31m of revenues due to COVID-19 and that knocked £12.5m off profit. That meant that there was a £2m loss on revenues of 12.5% lower...
