MicroSalt shares were over 20% higher at the time of writing on Thursday after the low-sodium technology company announced a strategic partnership with American Trading International (ATI).
ATI is a leading United States exporter working with brands including Nestle, Sun-Maid, and Dunkin Doughnuts. MicroSalt said the inclusion of their products in the ATI portfolio opens the doors to exports to 80 countries globally.
“This collaboration is vital in making MicroSalt® accessible to everyone. Excessive sodium intake is a major contributor to hypertension and heart disease both domestically and abroad. ATI will enable us to offer international consumers delicious, healthy products with reduced sodium levels without impacting product flavour,” said Rick Guiney, CEO of MicroSalt®.
MicroSalt shares were over 13% higher changing hands at 96p at the time of writing on Thursday. The MicroSalt share price had traded significantly above 100p earlier in the session.
The company has developed a low-sodium technology that reduces sodium in food by up to 50%. The UK Investor Magazine was joined by MicroSalt Non-Exec Chair, Judith Batchelar OBE recently for a deep-dive into the low-sodium market and the growth opportunity for MicroSalt.
Judith explained an underlying shift towards lower sodium products and a supportive regulatory environment.
While today’s announcement relates to the company’s consumer products, MicroSalt’s focus is squarely on the B2B opportunity in 2024 and assisting potential partners in reformulating their ingredients using MicroSalt’s technology.
The World Health Organisation has set sodium reduction targets that could save 7 million lives by 2030, if met.
MicroSalt shares listed on London’s AIM 1st February 2024 with an admission price of 43p.
