nestle

Sweet manufacturer Nestlé have announced they will be removing the nut from the top of their Walnut Whip sweets, in the latest sign of ‘shrinkflation’.

The price of nuts has risen exponentially, causing Nestlé to remove the walnut from the top in its new versions of the sweets.

‘Shrinkflation’ has led to the downsizing of thousands of products as the cost of ingredients soar, meaning consumers are paying the same price for smaller products. According to figures from the Office for National Statistics, over 2,500 every day household products have shrunk in size over the past five years but continue to be sold for the same price.

Whilst chocolate bars have been subject to this controversy for some time, the ONS found that toilet rolls, coffee and fruit juice were also being sold in smaller packet sizes.

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Miranda is the online editor of UK Investor Magazine. Her interests include private equity, crowdfunding, peer-to-peer lending, gender equality and coffee.