Silver Bullet Data Services Group has developed technology that can take over from cookies as the basis of targeting digital marketing. Cookies are falling foul of tighter regulation around the world, such as GDPR, and the company’s 4D technology offers an alternative that is within current regulations.
Global digital advertising spending, excluding search, was $199bn in 2019 and could reach $340bn in 2024. This is a big market and there is competition. Even if the 4D technology can take a small chunk of that market Silver Bullet will be highly profitable.
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