ChallengerX was used as a holding company to acquire SportsX prior to joining the Access segment of Aquis. Fellow Aquis company Dispersion Holdings (LON: DEFI) had invested £216,000 in SportsX and then swapped this stake for shares in ChallengerX that were worth £1.25m at the subscription price. SportsX has barely got going, but it does have its first two clients signed up.
The core business is providing marketing services to rugby and football clubs. Smaller clubs need ways of generating additional income, so the services should be attractive to them, particularly as the cost relat...