New standard listing: Electric Guitar’s digital plan

Electric Guitar is the latest shell that has joined the standard list. The plan is to be a consolidator in the digital advertising sector. Management hopes to secure an initial acquisition within 24 months. The company acquired would have an enterprise value of at least £5m.

Digital privacy legislation is changing the digital marketing arena, including the limitation in collecting third party data. The UK is set to come up with its own data protection standards and this will affect areas such as the use of cookies.

The share price ended the day at 3.25p. There were three trades worth ju...

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