The new management team has outlined its strategy for Dignity (LON: DTY) at the funerals and crematoria operator’s AGM. Selling a stake in the crematoria business is mentioned, but it is not the focus of the new strategy. Management says that Dignity needs to remain vertically integrated.
The argument is that the previous management policy of increasing prices led to a decline in market share and there were problems with telephone sales of prepaid funerals, where there were high levels of cancellations.
The telephony sales contracts have been cancelled and Dignity will no longer sell 10...
