Online offsets high street dip at Joules

Joules

Premium fashion brand Joules (LON: JOUL) is confident that its strong online sales will help to counteract the latest lockdown.

In the first 22 weeks of the current financial year, AIM-quoted Joules online sales were 35% higher and they accounted for 70% of all retail sales. Store sales were down by 18%, which is similar to the experience of Next and better than other rivals.

Peel Hunt had been expecting 30% growth in online sales in the first half. It has left its forecast unchanged due t...

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Andrew Hore is the publisher of AIM Journal, which is an online monthly publication covering the Alternative Investment Market.