Ruroc, creators of the world’s first fully integrated ski helmet, goggle and mask are seeking to crowdfund through online platform Crowd2Fund. They are seeking a £150,000 revenue loan, with 10% APR.

The company, first established in 2010, has already proven itself in the marketplace; Ruroc’s helmets are used by over 20,000 people worldwide and are frequently seen in the Formula One Pit lanes on Sky Sports. The company are hoping to use the loan to introducing a new range of products, including an updated version of the RG-1.

The business currently turns over more than £1 million and has been experiencing double digit revenue growth year on year. The company’s flagship product, the RG-1, is fully patented and permanently prevents goggles fogging without the use of electronics.

One of Ruroc’s strengths is having a strong following online. They have a number of celebrity fans, such as Simon Pegg, close to 2,500 followers on Twitter and over half a million likes on Facebook. This has resulted in a brand following, who have helped fuel sales internationally; currently 88% of sales are from international customers. The company feel that crowdfunding is the best source of finance, giving their existing customers the chance to invest and grow the company.

Daniel Rees, the MD of Ruroc, says: “The new helmet will help to alleviate the problem that we have with seasonality as it will be certified across a number of sports including road and mountain biking, as well as a selection of other action sports.”

Rees believes that the revenue loan suits businesses such as Ruroc which are seasonal.

Rees says, “Crowd2Fund’s revenue loan was a massive attraction for us as we are a seasonal business and this offers a much easier solution than making fixed monthly repayments.”

Crowd2Fund are the only UK-based crowdfunding platform to offer the revenue loan model.

For more information on this investment opportunity, visit Ruroc’s page on the Crowd2Fund website.

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