Sainsbury’s partners with Deliveroo to meet demand

Sainsbury’s will be launching a partnership with Deliveroo.

Starting from the convenience store in Hammersmith, shoppers will be able to purchase up to order from more than 1,000 products through the Deliveroo app and have them delivered within 20 minutes.

Due to the surge in online grocery shopping amid the pandemic, Sainsbury’s is driving to develop and implement digital technologies to “improve customer experience and make sure they can shop quickly and conveniently whenever, wherever and however they want.”

Clodagh Moriarty, Sainsbury’s Group Chief Digital Officer said, “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes. We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”

Deliveroo has already partnered with including Waitrose, Aldi, and Morrisons this year as supermarkets hope to expand deliveries.

Ajay Lakhwani, who is the vice president of new business at Deliveroo, said: “Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly.”

Sainsbury’s shares (LON: SBRY) are trading -0.59% at 200,92 (1459GMT).