SEEEN closed the first quarter of 2022 by signing three more contracts as announced on Thursday driving the company’s shares to gain 7% to 15.5p.
The company that provides a platform for video optimisation, SEEEN offers ‘proprietary technology products and services‘ to clients to help drive value to their videos assets.
SEEEN’s video monetization technology and YouTube optimisation services, which are supplied through its MultiChannel Network (MCN), have gained new customers in important vertical markets, building on earlier customer success in the fourth quarter of 2021.
SEEEN’s Contracts
A7FL Sports League
The A7FL Sports League, which debuted in 2014, is a US sports league that aims to provide an alternative to the NFL.
SEEEN has agreed to use CreatorSuite to drive all videos on A7FL’s website beginning with the start of the new season, as well as access to SEEEN’s YouTube optimisation services as part of its MCN.
The season of the A7FL has just begun, and SEEEN’s services are expected to improve viewership of the league on its site and social media as it strives to reach a younger audience.
A7FL also hopes to boost engagement and revenue by monetizing crucial moments in its video output.
The A7FL customer win expands on SEEEN’s previous work with Sumitomo for the Rugby World Cup and the group’s MCN network’s own auto racing videos.
UK Financial Markets Publisher
SEEEN has also announced a new CreatorSuite customer who will use the software to power all of the videos on a UK-based financial markets publisher’s website.
The publisher plans to employ SEEEN’s CreatorSuite technology to boost the number of videos watched by the publisher’s 1 million monthly users while also improving advertising and subscription prospects.
SEEEN’s earlier successes with publishers, most notably the financial markets publisher contract announced in 4Q 2021, is built on this customer contract.
US Web Publisher
A significant US digital publisher has also signed on to join SEEEN’S MCN. The MCN has a critical mass of 10,000 producers and receives over 10bn video views per year.
Regarding the customer’s YouTube content categories and calendar, the company will use its knowledge and give direct consulting services. The customer will benefit from two of SEEEN’s technological products, CreatorSuite and Dialog-To-Clip, as part of this deal.
CreatorSuite facilitates the development of re-mixed videos from existing footage, while Dialog-To-Clip speeds up the creation of YouTube Shorts from key phrases.
This contract recognises SEEEN’s solution for publishers to improve their YouTube presence with new videos and YouTube Shorts created with the company’s unique technology.
Akiko Mikumo, Interim Co-CEO, SEEEN commented, “The commercial momentum for CreatorSuite, highlighted in our recent trading update, continues and we have demonstrated we are also able to cross-sell our YouTube MCN and optimisation services to many of these customers.”
“Content providers and the advertising industry have been looking for a fresh set of solutions to market short form video content. We look forward to securing further contracts in these verticals, as well as leveraging our recently announced strategic partnership with Kinetiq to drive larger deals with multi-national clients,” added David Anton, Interim Co-CEO, SEEEN.