Online fashion retailer Sosandar (LON:SOS) is a much smaller business than ASOS (LON: ASC) and boohoo.com (LON: BOO) and it has a different niche. However, it is growing rapidly and has raised a further £7m to finance further growth.
History
Sosandar.com was launched in 2016 by former fashion journalists who had passed the age when they were interested in fast fashion brands and had significant income to spend on fashion. They knew there were plenty of other women like them who could not find the style and quality of clothes they wanted.
The company reversed into AIM cash shell Orogen i...
