Sosandar appears attractive

Online fashion retailer Sosandar (LON:SOS) is a much smaller business than ASOS (LON: ASC) and boohoo.com (LON: BOO) and it has a different niche. However, it is growing rapidly and has raised a further £7m to finance further growth.
History
Sosandar.com was launched in 2016 by former fashion journalists who had passed the age when they were interested in fast fashion brands and had significant income to spend on fashion. They knew there were plenty of other women like them who could not find the style and quality of clothes they wanted.

The company reversed into AIM cash shell Orogen in November 2017. The reversal price was 15.1p and at one point the share price had trebled. It is currently 17.5p.

The latest £7m was raised at 15p a share, which was a small premium to the market...

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Andrew Hore is the publisher of AIM Journal, which is an online monthly publication covering the Alternative Investment Market.