Butterware, a pioneer of online ordering websites that is set to revolutionise the lunch-to-go market, has launched an investment campaign to support its expansion.
The company was started in 2011 and has rapidly become the market leader in providing e-commerce sites to the sector, allowing lunch providers – including sandwich shops, delivery vans and caterers – to take online orders, with each site branded to the food supplier’s own spec.
In order to take the next step, Butterware is looking for an investment of £280,000 to help further develop its software, support its expansion and help its clients market their online-ordering service.
“We’ve been consistently innovating within the lunch-to-go market, helping existing customers grow their businesses while also making significant gains in efficiency,” said Butterware founder and managing director, Graeme Simpson. “The investment will be used to fund both development and marketing, helping Butterware to reach a greater audience and educate the catering industry about the benefits of online ordering.”
The scope for Butterware is huge, with the British Sandwich Association estimating the lunchtime sandwich market at £4bn. Graeme believes investors in Butterware will enjoy a compound yield of 9.32% per year over a five-year period.
According to Graeme, his inspiration came from his own experience working on an industrial estate: “I was fed up with the butty van turning up with almost nothing left. And because we had only 30 minutes for lunch, racing off to find somewhere and then spending another ten minutes in the queue was painful. Butterware was born out of a desire to solve these problems.”
The system is simple: the custom-branded online ordering websites allow lunch-to-go businesses to take orders for collection or delivery, for individual orders or buffets. This can improve efficiency, reduce wastage and increase revenue, as well as provide a more modern service to customers. In turn, customers can have their lunch delivered, or arrive and collect it without wasting part of their precious lunch break queueing, ordering and paying.
Over the years, Butterware has added numerous features to improve the service, such as built-in reports, newsletters, recommend-a-friend schemes and vouchers, all of which allow lunch-to-go businesses to build their brand and grow their businesses profitably.