Nintendo shares gained 13 percent on the Tokyo stock exchange on Thursday on news that the Apple App store will be releasing a new Super Mario app for iPhones.
Wednesday’s Apple launch event for the iPhone 7 involved the introduction of a number of new features and changes, including the new Super Mario Run app for iOS systems. The new game will be available for purchase at the Apple App store shortly.
Nintendo has received criticism recently for not keeping up with the development of smart phone apps, which are currently the fastest growing source of revenue for the global gaming industry.
However, lately the company has made some waves with the co-creation of Pokémon Go, likely the currently most talked about new gaming app, and the release of their app Miitomo. Nintendo also hopes to reveal more gaming titles by March next year.
The news of the Super Mario Run release sent Nintendo share prices up 19 percent, before steadying slightly.
At market close Nintendo Co. (TYO: 7974) share prices stood at 27,955.00JPY (+13.20%), the highest since July 22. Share prices have fallen since then after the company disclosed relatively small profit expectations for Pokemon Go.
Katharina Fleiner 08/09/2016
